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생각의 공유
SHARING OF THOUGHTS


EXHIBITION PLANNING  KOSID
BRANDING    NONESPACE
DATE    2023. 08. 03 - 2023. 08. 06
PLACE   COEX (Seoul)
CATEGORY   Exhibition Branding, Poster, Digital Image, Brochure, Banner
코시드(KOSID)는 공간을 디자인하는 디자이너들이 모인 협회이다. “공간과 디자인에 대해 자유롭게 논하고 토론하는 자리가 얼마나 있었는가?”라는 질문을 시작으로 2023년 <생각의 공유#01( SHARING OF THOUGHTS)>가 기획되었다.

2023년 서울의 코엑스에서 개최된 <생각의 공유#01>은, 60명의 디자이너와 60개의 의자가 모여 높고 낮음 없이 대화하며 생각을 함께 공유하는 자리가 되었다. <생각의 공유#01>을 시작으로 KOSID는  소수의 디자이너만 참가하는 전시가 아닌 다수의 디자이너가 함께할 수 있는 전시를 진행하고자 한다.
KOSID is an association of designers who work in spatial design. Beginning with the question, “How often have we had opportunities to freely discuss and debate space and design?”, the 2023 exhibition <SHARING OF THOUGHTS #01> was conceived.

Held at COEX in Seoul in 2023, <SHARING OF THOUGHTS #01> brought together 60 designers and 60 chairs, creating a space for open conversation and shared thinking without hierarchy or distinction. With <SHARING OF THOUGHTS #01> as its starting point, KOSID aims to move toward exhibitions where many designers can participate together, rather than exhibitions involving only a small number of designers.

We aim to dismantle the traditional boundaries that divide spatial, visual, and product design. Within the idea of spatial experience design, we established a brand strategy grounded in the locality of Seongbuk-dong and reinterpreted the narrative of Seonjamdan through a multisensory approach. Building on this, we shaped the space, graphics, menu, and fragrance to materialize the sensory elements experienced within the place. Furthermore, to create an experience possible only here, we collaborated with local artists to explore a new aesthetic unique to Seongbuk-dong.

Through this project, we seek to materialize the thoughts and perspectives we have cultivated, explore the potential of spatial experience as a new design genre, and propose its direction. We aim to show how the context of a region can resonate within a contemporary space, and further, how a space can extend beyond a place of stay to become a true field of experience.






 OVERVIEW
KOSID는 공간을 디자인하는 디자이너들이 모인 곳입니다.

경쟁이 아닌 상생하는 문화의 새로운 시작으로 KOSID의 디자이너 60명이
의자라는 사물을 통한 전시를 진행했습니다. 이번 전시는 세대를 뛰어넘어
다양한 관점과 시선으로 모두 함께 즐길 수 있는, 디자인이 놀이가
되었으면 하는 취지에서 기획되었습니다.

2023년 서울의 코엑스에서 개최된 첫 번째 [생각의 공유]는,
60명의 디자이너와 60개의 의자가 모여 높고 낮음 없이 대화하며 생각을
함께 공유하는 자리가 되었습니다.
KOSID is a gathering of designers who specialize in space design.

As a new beginning of a culture of collaboration rather than competition,
60 designers from KOSID held an exhibition using chairs as objects.
This exhibition was planned with the intention of design becoming a
plaything that people of various perspectives and viewpoints can enjoy
together, transcending generations.

The first [Sharing of Thoughts] exhibition was held in 2023 at COEX
in Seoul. Sixty designers and sixty chairs came together to create
a space where conversations and thoughts are shared without any
distinctions of hierarchy.