MISSHA is a cosmetics brand that reflects the lifestyle of modern women who value not only outward beauty but also inner confidence and a sense of personal worth.
Under its recent slogan, “DARE, SIMPLY: Boldness for Simplicity,” MISSHA communicates its commitment to stripping away excess and returning to the essence — a message that supports customers who cherish their own individuality. The brand has also been exploring new directions, introducing experiential and retail spaces that enhance customer satisfaction and express MISSHA’s authenticity. In response, we aim to help MISSHA evolve into a stronger brand by moving beyond the conventional approach of existing retail stores. Our goal is to propose an integrated spatial and brand experience that delivers new and distinctive emotional value, fosters meaningful social relevance, and creates a genuine relationship with consumers.